The Town Investment Plan has been developed by the Town Board, which brings together strategic place leaders, investors and entrepreneurs, academics and creatives with a long history of partnership working. It represents an ambitious, collaborative response to deliver our shared vision.

Through engagement with residents, businesses and other stakeholders, alongside key knowledge, information and key learning, the Board has identified the towns key strengths and challenges to bring together four themes.

Theme 1


Theme 2

Skills and Aspirations

Theme 3

Arts Culture and Tourism

Theme 4

Connectivity and Sustainability

Each theme has specific capital projects or interventions that are designed to unlock and amplify economic growth, create jobs and increase the range opportunities for all. Each of these responds directly to our collective understanding of local barriers, builds upon successes to date, forges links with current and emerging projects and embeds key learning, best practice and detailed technical studies.


The themes identify ten immediate investment priorities – for which Town Deal funding will be sought – and ten wider investment ambitions, many of which we hope to progress with Future High Streets funding and other partnerships.

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